Trading via marketplaces in Russia is developing and growing market. Marketplace is an electronic trading platform on which companies can display their goods for sale. The most well-known Russian marketplaces are Wildberries, Ozon, Yandex. Market, SberMegaMarket, and similar services.
Only a legal entity or entrepreneur can be registered at the marketplace as a seller. If someone is going to sell hand-made product, he may be registered as a self-employed individual, but this option is available only for Russian citizens or foreigners from Belarus, Kazakhstan, Armenia, and Kirgizstan.
All marketplaces have their requirements for registration; some need just company Tax ID and bank details, and others will require copies of registration documents. Some marketplaces, e.g., Wildberries, charge registration fees to avoid fake accounts.
When selling goods online via the marketplace, it is necessary to prepare permits, declarations, or certificates if goods need to be certificated. Marketplaces do not yet require them, but at any client's request, the supplier will be required to submit them.
Most marketplaces work with suppliers under a commission agreement. Such an agreement is regulated by Article 990 of the Civil Code of Russia.
Marketplaces in Russia have different schemes of cooperation.
The most common are three interaction models for trading companies:
FBO (Fulfillment by Operator). In this case, the marketplace acts as a fulfillment operator who accepts and stores goods, assembles, packs, and delivers orders, and processes returns. The seller in this model must ship goods to warehouses and comply with the designated acceptance conditions.
FBS (Fulfillment by Seller). In this case, the seller handles warehouse tasks, and the marketplace carries out delivery to customers. In this model, it is essential for the seller to promptly and quickly manage the balance of goods and carry out shipment within the specified time frame.
DBS (Delivery by Seller). In this case, goods are delivered by the seller.